Intro

Ben Hoffman, chief strategy officer and head of consumer products at Fifth Third Bank, joins the show to discuss the bank's acquisition of Comerica and what it signals about the future of super-regional banking. He explains why size alone isn't a strategy, why 2023 was less a "regional bank crisis" than a lesson in concentration risk, and how diversification and discipline shape long-term resilience. Hoffman also weighs in on deposit competition, fraud and scams, regulatory and political uncertainty, and the growing role of AI in banking decisions.