Pop culture, wellness and gateway influencers

The right did not accidentally win social media and the internet. They built an entire influencer machine, and the left is still acting like a few sponsored posts during election season might somehow be enough to compete in the attention economy.

We're chatting with Emily Amick about how conservatives turned podcasts, wellness influencers, mommy bloggers, TikTok creators, and pop culture accounts into a political ecosystem that shifts peoples' politics and shapes culture. We talk about the anti-birth-control messaging spreading through MAHA and wellness spaces, the money gap between right-wing and progressive media, why the left keeps talking mostly to itself, and what has to change before the midterms.

Read Emily's piece on the influencer economy here.

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