Who starts a company on her credit card and turns it into one of the fastest-growing firms in Canada? Who walks away from a successful exit not to retire, but to build a movement that treats companies as forces for good?

This episode is a conversation with Catherine R. Bell, founder of The Awakened Company and former CEO of Blue Era. Catherine is a multi-company entrepreneur, bestselling author, culture transformer and unapologetic believer that business can -and must- awaken.

We talk about the role of intuition in leadership and how “lightning-bolt knowing” shapes the biggest decisions. And also why ignoring your intuition feels like a sinking stone while following it feels like lift and expansion.

Catherine opens up about the risks she took, the failures she learned from, and the inner trust that carried her through building multiple companies while raising a family.

It was my good fortune to be able to sit down with her for a candid, energising look at purpose, culture, and the courage to build the world you believe in.