The Creative Clash: Designing the Future of Gaming Consoles

It’s 2016 and Xbox boss Phil Spencer’s leading a reboot of the Xbox brand after the Xbox One’s fumbled start. But with Sony and Nintendo surging ahead, he needs to make some big plays to get Microsoft back in action.

But when he homes in on a plan to spend tens of billions of dollars to reinvent Xbox and move beyond the console war, Sony’s going to go all out to stop Microsoft from spending its way to victory.

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