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Why Perfectionists Aren’t So Perfect & How Advertisers Target You

Something You Should Know

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Is Your Conscious Brain on Vacation?

People form habits around different kinds of things, such as buying an e pod or a c d player. But if you're an airline, it's going to be hard to get people to develop a habit of buying tickets on your air line when so many people have already developed the habit. The more we have to do something, the more flights we have to book, the more trips to the grocery store we have to take, the simpler we want it.

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