Improving Alpha: Innovation in Investing, ESG and Technology cover image

Improving Alpha: Olivier Toubia and the Dark Side of Artificial Intelligence

Improving Alpha: Innovation in Investing, ESG and Technology

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Exploring the Intersection of Data Science and Social Science Through Generative AI

The chapter features a guest discussing their journey from France to the US, working in marketing research and academia, and teaching a course on innovation at Columbia Business School. They delve into the advancements, skepticism, and practical applications of generative AI, emphasizing the importance of addressing limitations and biases. The chapter highlights the realistic uses of GenAI in business, focusing on tasks like coding, customer service chatbots, and copy editing, while also exploring challenges such as positivity bias and AI's limitations in arithmetic.

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