Listening to majority signals versus outliers

The art of movie testing isn't just about researching finished films. It's also testing the very concept of a movie, that can determine both whether it gets made, and what it gets made for.

In a special episode of the podcast, a man who you may not have heard of joins Simon. Yet Kevin Goetz has certainly had some impact on the films you watch. His new book - How To Score In Hollywood, written with Bob Levin - digs into this. And in this special chat, we uncover some of his work...

Learn more about your ad choices. Visit megaphone.fm/adchoices