Demand Creation Versus Demand Capture

At this point you all know our stance on talking to customers and extracting insights through those conversations. But some of the common questions we still get all the time are: 

"what is the best way to conduct a customer interview?" 

"What questions should I ask?"

"How do I take insights gleaned from a customer interview and inject them into my marketing strategy?"

In this episode, Tory and Matt talk with Michael Ashford, Director of Marketing at The Receptionist, about how they were able to achieve exponential growth without an outbound sales team by creating a demand strategy around the insights they learned from talking with customers regularly.

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