RV 47 - Revenue R&D Exit Criteria, A Monumental Signal of AI impact, and More! | Revenue Vitals Live #10
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LinkedIn Ads Aren't Working
A lot of marketers are adopting this strategy mainly because it's hard to attribute LinkedIn ads, especially when you're creating demand not capturing it or running lead gen. We were basically able to say that our Facebook and Instagram ads drove every single deal, which is definitely not true so Caution forewarning on this level of like platform based attribution Specifically if you look deep into it specifically using Impression based account level correlation to pipelines and deal to deals and pipeline In my opinion isn't is really technically flawed and can lead to a lot of issues So just putting his opinion on the record there. Maybe we'll have a couple questions relevant to that topic maybe somebody's implementing that right now that we can talk
