RV E32 - MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat
GTM Live
00:00
What Is Allbound?
Marketing to me is understanding your target customer better than anyone else in the company and then being able to speak on their behalf. It's become a lot more tactical and a lot more short-term over the years, especially in B2B and SaaS and technology companies. Companies are adopting more of what they call an allbound model that it doesn't matter how they get into our pipeline but we just want to be able to get into their pipeline.
Play episode from 22:18
Transcript
