Over the past decade, hyperscalers have grown at extraordinary speed. But behind that growth sits a quieter transformation: the evolution of the partner ecosystems that enable it. Building an ecosystem is not a one-time strategy. It is a continuous process of adaptation as technology shifts, customer expectations evolve, and entirely new categories of partners emerge.
In this episode of the Zinnov Podcast, Pallab Deb, Managing Director, SI & Industry GTM Partnerships, Google Cloud, joins Rajat Kohli, Partner, Zinnov, to unpack what it takes to build and scale a partner-led platform business.
Pallab brings experience from both sides of the ecosystem. After nearly two decades in the system integrator world, he joined Google Cloud and witnessed how partner models evolve as platforms reach enterprise scale. At Google Cloud, that journey has been shaped by a deliberate partner-first approach.
The conversation explores how hyperscalers think about ecosystem strategy, the friction points that emerge as partner networks scale, and the new types of partners beginning to shape the next phase of enterprise transformation.
Tune in now.
