4 - Execution Drives Better Strategy | Demand Gen Live S1 x04
GTM Live
00:00
How Do You Convince Management to Do Audio and Video Content?
The market told me where to go, and now I sell the SaaS because SaaS wants it. How do you get management to get on board with doing audio and video content when historically all they've done is blogs and cold outreach? "I would say that the number one way that you'll be able to convince people is by showing them what good looks like"
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