Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.
Max and Dave Cover:
- His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships
- Challenges and advice for hiring in international markets
- The shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approval
Timestamps
- (00:00) - - Intro
- (06:54) - - The US Approach to Marketing
- (09:42) - - Max’s Initial Agency Skepticism
- (12:53) - - B2B Marketing Strategies for Dutch Tech Companies
- (14:52) - - Challenges of Expanding SaaS in EU Markets
- (19:08) - - How to Effectively Use Local Expertise
- (23:11) - - Building Your First Customer Playbook
- (26:55) - - Creating a Long-Term Strategy for New Markets
- (29:35) - - Branding and International Expansion
- (35:52) - - Challenges of Hierarchy in Large Organizations
- (37:18) - - Multiple Layers of Approval and In-authentic Content
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