unSILOed with Greg LaBlanc cover image

303. The Selection Markets, Corruption, and Toy Models feat. Raymond Fisman

unSILOed with Greg LaBlanc

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The Rise of Individualised Pricing in Insurance Markets

In insurance markets, one way of dealing with this problem is if you knew exactly who the 16 times a month round trip Chicago, London people were, you just charge them more. But somehow people hate this kind of individualised pricing. I remember handing out articles in class about some major league baseball teams experimenting with charging different prices if the Yankees came to play the Red Sox versus the Blue Jays. And it seems like at least in that domain, they absolutely have. It's an increased acceptance for people just taking as given that if prices aren't individualised, at least you get something like demand driven real time pricing.

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