The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

122: Level 1 Processes of the Systems to Scale Framework: DEFINE

The Efficient Advisor: Tactical Business Advice for Financial Planners

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How to Add Lighter Fluid to All Your Conversations

understanding your why can be one of the most compelling and most important pieces as you're articulating your story to prospects that triggers them to do business with you. There's a whole episode on the why story called how to add lighter fluid to all your conversations with my speaking coach dear driven nest it's episode number 30 she does a killer why story so just make sure you go back and listen to that episode but like we talked about with the brand pillars that this is why this this layer it's kind of all inter you know interconnected and kind of weaves together But by having a strong why and weaving that in in that passion, being able to express that passion through your different systems and processes is

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