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The BBC at 100: establishment values in the 1930s

HistoryExtra podcast

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The B B C Is a Major Entertainment Medium

The b b c is now the thing that you do to listen to the radio in the evening. The BBC has its own listener research unit, so there is a more accurate representation about what the listeners actually think. And they are generally more positive, although still contradictory. Some people think a programme is delightful, other people find it loathsome. People have widely diverging tastes, that's very clear.

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