
E137: Talking eCommerce Customer Psychology & Zero Party Data w/ Jon Ivanco, Formtoro - At the Coalface Podcast - 30 June 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
00:00
Quizzes: guidance vs. gating
Jon criticizes gated quizzes that require email for results and promotes giving answers first, collecting data later.
Play episode from 36:04
Transcript


