James W. Cortada, "IBM: The Rise and Fall and Reinvention of a Global Icon" (MIT Press, 2019)
New Books in Science, Technology, and Society
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The History of General Motors
i b m was an example of a large international company. You get to understand coda, philips and all these great companies because they were all part of common culture. How do you how do you run your company in a hundred and 50 countries where everybody speaks a different language? Well, you make sure they all also understand english. Or in philips, want you to understand dutch. So ay, you've got common issues that they all face. And i'm one of that. Also for the historians who, if they go right, a good history of eamotors, we don't have a goodHistory of general motors,. ah, they would know what issues to
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