Retention math and lifetime value

Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.

Guest: Shana Lynn Bresnahan | Show Notes: socialmediaexaminer.com/709

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