182 - Is the MQA the new MQL? | Demand Gen Live S2 x46
GTM Live
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Using Click Through Rate to Pick a Winner
Crisp says he uses click through rate to pick the winners in creative campaigns. The ideal metric is consumption, but that's hard to get and doesn't mean as much when you're testing different versions of a campaign. Crisp: How many times a week are you posting? You know, what changes have you seen in abarithm and whey do you see things going right or wrong? And if you're leveraging others, I'd certainly be interested in your thoughts on how this works for you.
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