Episode 162: Designing for Behavior Change with Amy Bucher
UI Breakfast: UI/UX Design and Product Strategy
00:00
Do You Use Jobs to Be Done?
We use participatory design in group settings, although we have some activities where we can do it one on one. A lot of my focus in doing interviews with people is trying to understand what it is they 're really trying to accomplish. And that's why we might ask them a lot of questions about other areas of their life for example. Or we do an activity called magic object, where we'll say, if you could create a magic object that solves this problem, what would it be? We give them 30 minutes, forty five minutes to create something using crafting materials. It feels very silly, but what we find is then when we have them talk to us about what they built and
Play episode from 37:03
Transcript
