Signals that drive AI recommendations

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Ep. 418

Did you know tools like ChatGPT and Claude are already telling your customers to buy from your competitors—and you might not even know it? 

Kipp dives into the rise of Answer Engine Optimization (AEO) and how AI search engines are transforming the way businesses are found and recommended online. Learn more on why traditional Google search is no longer enough, how AI-driven recommendations are shaping customer decisions, and the must-do strategies to ensure your brand shows up across every major AI-powered search engine.

Mentions

• ChatGPT https://chatgpt.com/

• Claude https://claude.ai/

• Perplexity https://www.perplexity.ai/

• Zendesk https://www.zendesk.com/

• Intercom https://www.intercom.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.