Adoption through Revenue Incentives

Ben Christensen is the co-founder and CEO of Cambium, the largest seller of salvaged wood in America. Ben's problem is this: How can we turn the trees that are falling to the ground all around us, into usable wood?

In this episode, Ben explains: 

• Why so much wood goes unused 
• Why Cambium created demand before building the supply chain 
• How building a data layer across the fragmented lumber industry reduces waste
• Why salvaged wood can compete on price with conventional lumber
• The best mantra to use 80 miles into an ultramarathon 

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