Aligning metrics to institutional goals

As content strategists and designers we do our best to create experiences that inform and empower our users.

Unfortunately, we sometimes fall short of perfect, human-centered, user-focused design practice.

Two of our most common failings occur when we bombard our users with excessive cognitive load and impose on them unnecessary emotional labor.

David Dylan Thomas and Dayana Kibilds are having an ongoing dialog about these important topics and let me eavesdrop on their conversation.

https://ellessmedia.com/csi/dave-day/