Do You Have an Argument for SEO?

SEO is like my specialty. I'm great at it. There's not a lot of people out there that are great at SEO. It doesn't take six months to rank anymore, unless you're trying to rank for something like CRM. Would I go paid social or SEO? All day I would go SEO,. but for one main reason. If I had to put myself head to head in the ring with somebody, you know, create a better Google ads campaign or rank for the most difficult keyword out there because that's what I know I'm best at.