In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by his co-host and fellow SBC Media Manager Fernando Noodt, alongside iGaming Expert Editor Joe Streeter, as the trio discuss FIFA’s evolving relationship with the betting industry and what the 2026 World Cup could mean for fan engagement, commercialisation, and global wagering activity.
Tune in to today’s episode to find out:
- What FIFA’s deal with Stats Perform reveals about its long-term fan engagement and data strategy
- How FIFA’s historical stance on betting partnerships compares to this new commercial direction
- Why a US, Canada and Mexico-hosted World Cup could accelerate betting-led commercialisation
- How much could realistically be wagered globally during the first-ever 48-team World Cup
- Whether the expanded tournament format will boost engagement or dilute the competitive edge
Host: Charlie Horner
Guests: Fernando Noodt & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald
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