Intro

Whether it's ideating from nothing, feeling pressure to be original or wondering if creativity is something you either have or you don't, most of us struggle with creativity at some level. However, for today's guest, to be creative is to be human. Author, speaker and "Creativity Explorer" Fredrik Heron has spent decades helping leaders understand that creativity isn't about talent or personality: it's about practice, environment and perspective. GLN President and CEO David Ashcraft sat down with Fredrik to talk about his new book The World of Creativity and together they unpack what it really means to lead creatively—even when the ideas don't come easily.