Introduction

Ashton Maaraba has spent 20 years bring exciting new products and services to independent pharmacy. Most of them deploying major new technological capabilities. Now he has taken the helm of IPC Digital Health. In this episode he outlines the 5 Pillars that form the foundation for IPC's continuing efforts to future proof pharmacy. Maaraba indicates that telehealth, remote patient monitoring, adherence programs, operational efficiency and new patient care services such lab testing will provide pharmacies with the ability to generate much needed non-dispensing or PBM dependent revenue.