David Mauro and co-host Zach Moskow engage with Kevin McGrew, author of 'The New Rules of Marketing Warfare.' They discuss the intersection of marketing and leadership, emphasizing the importance of frameworks in business strategy. Kevin shares insights on the SMAC framework (Shoot, Move, Adapt, Communicate) and how it can help businesses navigate challenges. The conversation also explores the impact of AI on marketing, the necessity of adaptability, and the future of business leadership in a rapidly changing landscape.
You can grab a copy of Kevin’s new book here: https://a.co/d/9bGjIBf
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