Monetization: Selling Upmarket Partnerships

Mitko from Cincy Scoop joins the show to discuss the rapid growth of his local media brand, which has amassed 75,000 Instagram followers and 12,000 newsletter subscribers since launching in 2023. The conversation explores the transition from traditional publication styles to a "new age" media format that focuses on high-quality visual content and community engagement. Mitko explains how he and his wife Sarah combined their backgrounds in remote work newsletters and Instagram marketing to build a dominant local presence in Cincinnati.

The episode dives deep into their unique monetization strategy, moving away from low-cost "mom and pop" ad sales in favor of high-level partnerships with national brands like IKEA and Red Bull. Mitko shares the details of their "Cincy Battles" product, a monthly pass that uses a dedicated app to drive foot traffic to local restaurants while providing businesses with valuable customer data. They also discuss the "Venture Studio" approach, where the audience acts as a launchpad for new services, events, and physical activations.

Viewers will learn actionable strategies for growing an Instagram account, including the importance of "Quantity Breeds Quality" and the use of ManyChat lead magnets to convert followers into newsletter subscribers. Mitko emphasizes the value of local collaboration over competition and why building trust is the ultimate currency for any local figure. Whether you are a creator or a local business owner, this episode provides a roadmap for building a modern media engine that adds genuine value to a community.

Guest Contact Information:

Website: cincyscoop.com 

Instagram: @cincy_scoop 

Personal Instagram: @mitkoka

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