Using media as an acquisition strategy

Tyler explains Creator Spotlight and examples like HubSpot and Robinhood acquiring newsletters to own distribution.

Play episode from 28:27

chevron_right

Transcript

chevron_right

Transcript

Episode notes

Every platform eventually turns on the brands that built on it. The leaders winning now aren't begging algorithms for reach – they're owning their audience directly.

Tyler Denk is doing exactly that. As CEO of beehiiv, he's built a $500K newsletter in five hours a week while running a $30M business with 110 employees across 15 countries. Before that, he was employee number two at famed newsletter Morning Brew, which sold for $75 million.

He joins Oliver to unpack why storytelling is now your most important business asset, why your social following may be worth less than you think, and how the best leaders today are the ones who know how to communicate, not just manage.

Learn why owning your audience is the most important move leaders can make right now.

⏰Timestamps

(00:00) Introduction

(00:58) Why platforms are unreliable now

(02:23) Power of Newsletters

(07:31) Why Storytelling is Key

(10:16) Founding beehiiv

(13:48) Leading Remote 110 Team

(19:39) Creator & CEO Hybrid

(21:59) Customer Acquisition in AI Age

(25:02) Own Distribution

(29:14) Transparency as a Superpower