The Dave Gerhardt Show (from Exit Five) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Dave Gerhardt Show (from Exit Five)

00:00

How to Use Boiler Plate Messaging to Drive Change

When you're looking for insight, i wan to eliminate the not good fit people. So first i would do some kind of customer happiness score. And so i ways using that promoter score. I know everybody thinks its stupid but it's easy to administer. If all you need is a swag on customer happiness, it's a pretty good way to do it. My experience too is that it doesn't take thousands o interviews, but it might take you 50.

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