How to Get Your AdWords Ads Done Fast

Most of your buyers are SMB. That means the sales cycles are probably short, high velocity. You don't need to spend that much money to know whether or not it's going to work. I'd recommend Facebook or LinkedIn targeting test both and run for a lead gen ad where the form is actually native inside of the,. inside of the ad conversion rates are five to 10x higher that way. If you want to stay specifically in the social area, what I would do is target people and try and get them in with content.