Laura Modi had mastitis five days into motherhood— blistered and bleeding, fever raging—and when she finally turned to formula, she discovered the first ingredient was corn syrup. So, she did what any sleep-deprived new mom would do: she went down a 2 AM research rabbit hole and emerged determined to change an entire industry. In this first episode of our Women of Consequence series, Kelly talks with the co-founder and CEO of infant formula brand Bobbie about what happened during the 2022 formula shortage when she had 48 hours to decide between chasing growth or serving existing customer—and why she raised $70 million to buy a manufacturing facility even though less than 5% of manufacturers in this country are run by women. This is a story about being underestimated, trusting lived experience over spreadsheets, and understanding that when you're not just the CEO but also the customer, you're dangerous in the best possible way.
This episode has been made possible by a grant from Ingeborg Initiatives, a social impact platform dedicated to improving maternal health and making it easier to raise a family. To learn more, please visit: ingeborginitiatives.com.
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