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Katie Webb Teaches How To Start And Grow A Sports Nutrition Brand.

Ecom Gold

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Shopping Experience Versus Conversion Rate Optimization

There's an ongoing battle, which is shopping experience versus conversion rate optimization. And I'm now leaning towards in my career, the companies that just go with simplicity. The consumer is to a degree more about processing a transaction and logistically choosing what you want rather than actually being sold to. You can tell your story on so many platforms. Don't mess with your conversion rate.

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