Great coaching goes far beyond simply listening. Whether you’re a leader trying to improve how you show up at work, or a coach or consultant looking to sharpen how you support others, this episode is designed for you.
If you moved into leadership because you were a top performer, this conversation might change how you see leadership forever. Here is the science-backed framework from BetterUp's Chief Coaching Officer on how to actually lead in the age of AI.
In this episode of The Hard Skills, Dr. Mira Brancu sits down with Dr. Woody Woodward, the Chief Coaching Officer at BetterUp, to unpack why so many leaders struggle after moving into leadership and how coaching actually drives real behavior change.
Dr. Woodward breaks down their proprietary "GUIDE" framework the 5-step system used to coach thousands of executives. You will learn why 72% of employees are "passengers" in the AI revolution , how to identify and avoid the "Vanity Coaches" who are scamming you , and the specific difference between therapy and executive coaching. The discussion also goes deeper into how AI and technology are reshaping coaching not by replacing human coaches, but by enhancing them and why leaders navigating constant disruption need more than advice: they need structured, science-backed support that helps them lead through others, not around them. If you want to humanize the work experience and drive actual results, this episode is your blueprint.
Stop guessing at leadership. Subscribe for more science-backed strategies to build your hard skills.
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