S10 Ep161: 2022 – The Year Through The Media Lens
The Cycling Podcast
00:00
The Covid Epidemic Is Coming Up You Know It's Just a Very Difficult Market
It was always going to be very limited and I had I had minimal expectations but you know it was just a it's just a very difficult market. You're battling kind of all the digital content that people are hoovering up which is very cheap. And then you've got to have a really compelling argument now for people to go and buy that. Everything's getting so expensive for people who live relatively normal lives and have children just not the sport. It wasn't specifically that I think it was more that we were very conservative or I was always very conservative about the sale that we'd achieve.
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Transcript
