
The Future of Data Control: A Discussion with Sarah Lamdan
New Books in Science, Technology, and Society
00:00
What Is Data Analytics?
Data analytics is basically linking information, getting lots of data points on an individual. It can be anything from what we might be interested in buying to help advertisers. And then there's also predictive analytics that are sold to law enforcement, insurance companies and employers. They're called risk-based analytics or risk analytics.
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