New Books in Science, Technology, and Society cover image

The Future of Data Control: A Discussion with Sarah Lamdan

New Books in Science, Technology, and Society

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What Is Data Analytics?

Data analytics is basically linking information, getting lots of data points on an individual. It can be anything from what we might be interested in buying to help advertisers. And then there's also predictive analytics that are sold to law enforcement, insurance companies and employers. They're called risk-based analytics or risk analytics.

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