Quality Over Quantity: Strategy for Content Creation

How are movie producers making money in the age of online streaming? In Hollywood, if you produce a hit show or blockbuster movie, a cut of the profits can lead to extraordinary wealth. That could mean producers lowering their salaries to get a percentage of the box office. But Netflix and other streaming services don’t play by old Hollywood’s rules.

The BBC’s Regan Morris speaks to executives and producers about how Hollywood’s business model is changing as a content arms race from the streaming services transforms the film industry. She speaks to YouTuber Lizzy Sharer; Producers Guild of America co-presidents Gail Berman and Lucy Fisher; producer Rob Henry; and Disney executive Kevin Mayer.

(Picture: 35mm film reel and movie clapper on wooden background; Credit: fergregory/Getty Images)