Everybody Pulls The Tarp cover image

Andrea Bartz: How To Become A More Powerful Storyteller

Everybody Pulls The Tarp

00:00

How to Get Your First Hook Right

Andy Cevallos: Where do the ideas for the hooks come from? And how do you, where do you get your inspiration for that? He worked as a magazine editor and had this honed sense of whenever something is interesting. "Whenever something sort of snags my attention, it could be an advertisement," he says. 'I'm applying kind of a similar inquisitiveness and curiosity'

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