Creating New Demand - Isn't Nobody Looking for You?

I think the key is really having a deep empathy for how people buy things. And so i'm having an understanding that it's probably going to take multiple touchpoints and a lot of education and giving them the information. So ungaited would be a really interesting thing. Like, i don't need your email address. You can have the information, and if you think it's useful and you want to come talk to us, then you can. Or we can retarget you, or a lot of other things. A cran. That's why what you just touched on, make the decision that's right for them is beautiful. It's making sure you're focusing on their needs and