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Ralph and Kasim's Biggest Predictions for 2023

Perpetual Traffic

00:00

Is Experiential Advertising Going to Be the Next Big Thing?

I think we are moving from advertising to experiences, and that's in 2023 going to become the norm. I'm not just going to show you my ad any longer. Instead, I'm going to put you in a position to engage with me in an experiential way. So anything pre-intent lives inside of marketing. And as the consumer is engaging with your channel, your media, your ads, I think it's going to become more and more experiential.

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