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SYSK Choice: The Power of Word-of-Mouth Marketing & Why Dogs Love Us

Something You Should Know

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Do People Self Identify as Influencers?

I think what goes on is that people in their earliest years just run into these things. A story is interesting to the influencer, so they'll pick it up and they'll seek more information about it. It's relevant to the influencers audience and itis authentic to the way the influencer currently views either brand or the category in general. So a story is cool, or a story is readily shared among friends that know each other,. If it is interesting, if it is relevant and if it is authentic. And that depends on how much joy you get out of sharing stories with your friends.

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