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Episode 9 - Retail vs DTC - Should Brands Be Focusing on getting in Retail

Chew on This - Digestable DTC Content

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How to Drive Awareness and Demand for Avi in the Store

When we started running TikTok ads, I think that's when we saw a little bit of a lift in sales. We also had just come out with sample sticks for Avi. And so what we ended up doing was, I think probably one of the reasons we actually saw a lift in retail.

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