The Rat Study: Belief Drives Persistence

Mindset is everything, but what if your beliefs are holding you back? Nir Eyal faced this painful reality when readers praised his work, yet still struggled to change their habits or act on a single piece of advice. It led him to a deeper truth: in a world overflowing with information, knowledge isn’t the problem; hidden limiting beliefs are. That realization led him to write Beyond Belief. In this episode, Nir returns with personal development tools to help you uncover and destroy the beliefs silently sabotaging your success in business, relationships, and life.

In this episode, Hala and Nir will discuss:

(00:00) Introduction

(01:56) Why Nir Wrote Beyond Belief

(05:56) The Rat Study: How Beliefs Drive Persistence

(10:31) How Beliefs Become Your Biology

(18:47) What Is the Motivation Triangle?

(24:30) How Beliefs Hijack Your Reality

(36:03) Building Entrepreneurial Alertness and Luck

(44:29) Reframing Beliefs to Improve Relationships

(55:05) The Power of Anticipation in Business

(1:01:02) The Danger of Limiting Identity Beliefs

(1:08:13) Live Coaching to Overcome Limiting Beliefs

Nir Eyal is a bestselling author, behavioral design consultant, and former Stanford lecturer known for teaching the intersection of psychology, technology, and business. His groundbreaking books, Hooked and Indistractable, have sold over one million copies in more than 30 languages, helping entrepreneurs and leaders worldwide. His newest book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits.

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Resources Mentioned:

Nir's Website: nirandfar.com 

Nir's Book, Beyond Belief: bit.ly/NE-BBelief 

Nir's Book, Indistractable: bit.ly/NE-Indistractable 

Nir's Book, Hooked: bit.ly/NE-Hooked 

Nir’s LinkedIn: www.linkedin.com/in/nireyal 

Nir’s 30-Day Belief Transformation Journal: nirandfar.com/beyond-belief

YAP E34 with Nir Eyal: bit.ly/NE-E34 

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Transcripts - youngandprofiting.com/episodes-new 

Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini