Flat Design Strikes Again
Overtime
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How to Increase Click Through Rates by 300%
Having interactive content like polls or ratings increases the click to open rate by 73% which is huge. If you include a video, a clickable video in your newsletter, that can increase click through rates by 300%. They also say that personalizing the emails is really important and I think we've seen that when I get an email that's like, Meg Lewis, your prescriptions are expiring. Then I take that more seriously because they're talking to me like I'm being lectured.
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Transcript
