Joining Xbox: Separate Brand Strategy

Last year, video game veteran Peter Moore visited London to promote his memoir: Game Changer.

During his visit, we had the privilege of interviewing him live on stage to hear stories from his time at Sega, Xbox, EA and Liverpool Football Club. He discussed the Dreamcast era, the highs and lows of Xbox 360, EA becoming the worst company in America and the heartbreak of leaving his dream job. Check it out

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