Navigating Market Madness and a Global Energy Crunch
Bloomberg Businessweek
00:00
We've Been Seeing a Softening of Sails
"We've seen softening sails for months now," Aliker says. "It's going to cost 60 dollars to acquire a customer, to spend 90, it's just not worth it." The company has cut back on its marketing and is looking at what happened in the last recession. 'Can we absorb that with such small margins as the company in general? How do you resession freefer?' she asks.
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