Isn't Content Too Big a Word?

A content strategy is a communication strategy. What we're talking about really is just communication. So how does the business communicate through all the different formats and channels? How does it do so in a coordinated, consistent way? And again, as this doesn't matter whether you're a small business of three or four people orWhether you're a huge enterprise business of 57 thousand people,. You have to figure out how the business is going to speak...so that youre drawing in those audiences."