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James Altucher - How to Start a Personal Brand that Matters

The Jon Morrow Show

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Are There Any Other Essential Skills People Need to Learn?

"I think it's really important not to just tell have storytelling ability, but to also have a core point of view that your storytelling will reflect," he says. "If you're always trying to pander to either fans or readers or family or friends or a boss, you don't have a real voice."

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